Review of Raymond Weil’s Human Clock

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After all, there is no better promotion than when people say nice things about you, rather than you having to say it yourself.There is no doubt that watch companies have embraced social media. “Likes” and “retweets” are often evidence of brand loyalty and Facebook and Twitter are a great way to keep content fresh and keep fans engaged.

The brand is inviting people to become fans of the brand and then “own” a minute of the day and tell the world why those minutes are important to them.Raymond Weil has launched a novel campaign on their Facebook page called, “The Human Clock.”

Other people’s reasons are…. er, less monumental. Like “knocking off time,” or, “because I think this is the COOLEST four digit combination possible for a time!”Already there is a strong response. Some people are choosing minutes based on significant, life-changing events.  One fan chose 10:49am saying, “that was the time my son was born.”

In order to own a minute of Raymond Weil’s Human Clock, you must have a Facebook account. Visit Raymond Weil’s Facebook page and “Like” it and then comment on their Wall, stating your time and your reason why you did. There’s no telling what they plan to do with the Human Clock once all the minutes are filled up. But it’s a neat concept and a great way to drum up 1,440 fans.

See below for some examples.

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