Corum offers you a close-up on the Bubble Swiss Edition watch.
It is really about time Corum returned the popular Bubble watch – a timepiece set that initially came from the year 2000 and served a significant contemporary function in the brand’s history. Finally, the Corum Bubble watch collection was discontinued, probably since Corum began to go a bit nuts with some silly limited edition models – that, looking back now, are pretty darn cool. For Baselworld 2015, the Corum Bubble is back, and I finally have reason to pay attention to the newest again.I remember a few years ago meeting Corum at Baselworld and asking about the Bubble and if we could see one again. Someone sneered at me remarking that “we do not think that’s ideal for the brand anymore. We’ve moved past that.” “Ok…” is all I could react with, and we proceeded on to watching more new variations of the Admirals Cup and Golden Bridge collection. I’ve always liked Corum, but within the last few years, the enjoyable side of this brand seemed to be diminishing and being substituted with a lot of ill-conceived high-end watches which did nothing to function the image of their brand. I feel that the last time I wrote about Corum was back in January of 2014 once I had a less than optimistic view of the Corum Chronograph Tourbillon 47 Seafender. Later, the brand decided to stick double tourbillons into an Admiral’s Cup watch, and with their new ownership by China Haidian Holdings, I more or less assumed the brand’s appeal for watch fans was (at least briefly) over.