This strategic appointment demonstrates the support of the group towards its European brands and the confidence of both partners in pursuing longstanding development & growth of both Houses.
Mr. Tao Li, Executive Chairman of Citychamp European Board, commented: “The European board is joining forces to build optimal synergies amongst their continental companies. Our focus is long-term & strong commitments applied to each entity. In short, Mr. Tao & Board confirmed their undisputable trust in Mr Davide Traxler and in his expertise in rebuilding Eterna’s aura via hands-on management. ”
The Chronograph Tourbillon 47 Seafender is a Admiral’s Cup if alone. Nothing about the movement or demonstration particularly feels just like a logical expansion of the Admiral’s Cup DNA. Something like this would make considerably more sense being in a Romulus collection. It doesn’t seem fair that the comparative popularity of the Admiral’s Cup line has made it the breeding ground for almost every new notion Corum wants to release. If they want to analyze their own past, Corum will find that they are a new excellent design imagination and aesthetic ingenuity. I truly want them to reunite the Admiral’s Cup to some place of some actual marine or yachting differentiation and create new visual references for bits that it needs to incorporate a tourbillon chronograph into.I’ve never actually been a lover of watches with aluminum instances because of their fragility. Corum has promised that the aluminum version of this watch has some type “ceramisation” as a coat to offer the dark gray tone. Is that supposed to imply there’s some kind of ceramic coating in the situation to make it powerful? I’m unsure and that isn’t exactly what they say. Although I can say I’m not a massive lover of matte finished grey surfaces either for watch cases. In a nutshell I think Corum has been missing a design chance with its high-complication bit like this. Save whatever personality the Admiral’s Cup collection has abandoned and make it great collection. If it has to do with tourbillons or usage of novel materials and manufacturing techniques, perhaps designing a new set is a better thought than coming up with names like “Seafender” that I am sure most will argue do not have any firm being paired with a tourbillon to begin with.
Davide Traxler, CEO of Corum, stated: “I am honoured that the Board entrusted me with this new challenge. Eterna’s unique history as well as its industrial assets and know-how are key to the brand’s future. Furthermore, there are evident synergies that we can implement in the short and mid term development. Eterna has always represented the choice of freedom starting from the Kontiki adventure. Eterna inspires our quest for freedom”.