Mr. Jérôme Biard will take over the management of Corum and Eterna on 1st of September, which includes the implementation of the overall strategy initiated by the Board of Directors and the general management of the operations of the two brands. Mr. Biard’s 25-year experience in the watch industry will be an asset to the Group’s profitability and diversification.
Mr. Jérôme Biard has been working for 16 years at Richemont, in sales and marketing for Vacheron Constantin and Cartier. In 2005, he assumed the role of International Sales Director for Girard-Perregaux and in 2009 was appointed CEO of LPI (Weitnauer Group) – a luxury watch & lifestyle distribution company for the Russian market, as well as Turkey and Brazil, including the creation of a retail division by capitalizing on his vast business development experience.
Mr. Jacques-Alain Vuille will continue to share with Mr. Jérôme Biard the experience he has gained during his 37 years in the company.
Corum is a Swiss luxury watch brand and was founded in 1955. The most popular watch series is that the Admiral’s Cup but Corum has also had success with the coin watch for instance. This timepiece was released in the 1960s and was famous for its manual wind or quartz motion within a $20 or a $10 coin. Corum is also respected for world premiers where each year limited versions are sold out soon after they are available on the market. Severin Wunderman obtained Corum in 2000. Since the brand 2013 belongs to the China Haidian Group (who also controls the Eterna watch manufacturer).Corum’s iconic Golden Bridge surfaced in 1980 in its first barrel-shaped case. Last year, the Swiss manufacturer introduced a redesigned version in a more traditional round event. At this year’s Baselworld view honest, Corum introduced yet another variation of the Golden Bridge, at a brand new, Art Deco-influenced rectangular instance. Following is a look.The Corum Golden Bridge Rectangle, like its own round-cased predecessor, is the brainchild of famous designer Dino Modolo. The baguette-shaped, linear-oriented, manual-winding movement, Caliber CO113, is observable in the middle of the open dial and boasts a high level of engraving and finishes on its 18k gold bridges and plate. It’s surrounded on both sides by 18k gold structures representing six Roman numerals whose curved shapes and rivets call into mind the architecture of a bridge. The motion’s timekeeping works are on full screen, with the spring barrel at 6 o’clock feeding energy to the escapement in 12 o’clock. Caliber CO113 includes a frequency of 28,800 vph (4 Hz) and a power reserve of 40 hours.