VIDEO: Meet the Australian Cartier Drive Man


Granted, it’s early in the working week, and ‘Would you like another coffee?’ is hard enough to deal with as a proposition, but the notion of personal drive is on our mind.Time for an existential question, folks: What drives you?  Bear with us while we explain.

Next, came the concept of the ‘Drive Man’ – someone who embodies all the attributes the collection stands for. This was a man, Cartier felt, who is elegant and confident, passionate and free-minded – and more than that, a guy who knows how to follow his inner drive. All of which makes him sound like the perfect man. But does that even exist? Cartier went on a mission to prove that indeed it does, selecting influential individuals from all over the world. The Australian Drive Man was none other than Chris Edwards, co-founder of Oscar Hunt Tailors.

Earlier in the year we introduced you to the Drive de Cartier, the new men’s collection from Cartier, which was a refreshing surprise when it emerged, fully formed, at SIHH – with a stylish-yet-masculine design that critics agreed was the replica watch Cartier had been missing. (Check out the very cool Drive microsite here.)

We travelled to Italy with Chris during Pitti Uomo – the biggest trade fair on the menswear calendar – to find out what makes him tick. Later in the week, he’ll do what he does best, answering one of those thorny style questions we’re asked so often: How do you wear a gold replica watch?  We’ll also hear his account of what it’s like to spend a week with the Drive de Cartier.

But first up, here’s what happened when we asked Chris the question we just posed you: ‘What drives you?’